Skip to main content Skip to main navigation menu Skip to site footer
Articles
DOI: 10.14254/1795-6889.2023.19-3.6
Submitted: 2023-04-26
Published: 2023-12-19

ICT adoption by mompreneurs during the COVID-19 pandemic: The role of entrepreneurial orientation

Universidade Federal de Uberlândia
Universidade Federal de Uberlândia
DePaul University
Mompreneurship Entrepreneurial Orientation ICT Adoption COVID-19

Abstract

Information and Communication Technologies (ICTs) can benefit mompreneurs, empowering them to start and expand their business. ICTs became even more important for mompreneurs during the COVID-19 pandemic when small business owners had to reinvent themselves and seek alternative ways of maintaining their sales and remaining in the market. In this context, this paper aims to investigate factors related to ICT adoption by Brazilian mompreneurs. The data were collected during the first months of COVID-19 pandemic and were analyzed through structural equation modelling. The descriptive analysis shows that mompreneurs are adopting innovative technologies such as electronic payments, cloud computing, social networks, video conferencing, and others to manage their business. Moreover, the results indicate that two dimensions of Entrepreneurial Orientation (proactiveness and risk-taking) have a significant effect on perceived ease-of-use and an indirect effect on ICT adoption.

Metrics

Metrics Loading ...

References

  1. Abebe, M. (2014). Electronic commerce adoption, entrepreneurial orientation and small-and medium-sized enterprise (SME) performance. Journal of Small Business and Enterprise Development, 21, 100-116. http://doi.org/10.1108/JSBED-10-2013-0145 DOI: https://doi.org/10.1108/JSBED-10-2013-0145
  2. Adams, S.; Quagrainie, F. A., Klobodu, E. K. M. (2017). Women entrepreneurial orientation, motivation, and organizational performance in Ghana. Small Enterprise Research, 24(2), 189-205. https://doi.org/10.1080/13215906.2017.1339631 DOI: https://doi.org/10.1080/13215906.2017.1339631
  3. Ajefu, J. B. (2019). Does having children affect women’s entrepreneurship decision? Evidence from Nigeria. Review of Economics of the Household, 17(3), 843-860. https://doi.org/10.1007/s11150-019-09453-2 DOI: https://doi.org/10.1007/s11150-019-09453-2
  4. Ameen, N., Hosany, S. & Tarhini, A. (2021). Consumer interaction with cutting-edge technologies: implications for future research. Computers in Human Behavior, 120, 106761, https://doi.org/10.1016/j.chb.2021.106761 DOI: https://doi.org/10.1016/j.chb.2021.106761
  5. Ameen, N., Tarhini, A., Reppel, A. & Anand, A. (2021) Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, 106548. https://doi.org/10.1016/j.chb.2020.106548 DOI: https://doi.org/10.1016/j.chb.2020.106548
  6. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. https://doi.org/10.1037/0033-2909.103.3.411 DOI: https://doi.org/10.1037/0033-2909.103.3.411
  7. Ayeh, J. K. (2015). Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories. Computers in Human Behavior, 48, 173-180. https://doi.org/10.1016/j.chb.2014.12.049 DOI: https://doi.org/10.1016/j.chb.2014.12.049
  8. Beninger, S., Ajjan, H., Mostafa, R. B., & Crittenden, V. L. (2016). A road to empowerment: social media use by women entrepreneurs in Egypt. International Journal of Entrepreneurship and Small Business, 27(2-3), 308-332. https://doi.org/10.1504/IJESB.2016.073987 DOI: https://doi.org/10.1504/IJESB.2016.073987
  9. Brazil (2020). Ministério da Saúde: COVID19 Painel Coronavírus. Retrieved April 15, 2021, from https://covid.saude.gov.br/
  10. Choudrie, J. & Vyas, A. (2014) Silver surfers adopting and using Facebook? A quantitative study of Hertfordshire, UK applied to organizational and social change. Technological Forecasting and Social Change, 89, 293-305. https://doi.org/10.1016/j.techfore.2014.08.007 DOI: https://doi.org/10.1016/j.techfore.2014.08.007
  11. Costin, Y. (2011). ICT as an enabler for small firm growth: The case of the mompreneur. International Journal of E-Politics, 2(1), 17-29. http://doi.org/10.4018/jep.2011010102 DOI: https://doi.org/10.4018/jep.2011010102
  12. Crittenden, V. L., Crittenden, W. F., & Ajjan, H. (2019). Empowering women micro-entrepreneurs in emerging economies: The role of information communications technology. Journal of Business Research, 98, 191-203. https://doi.org/10.1016/j.jbusres.2019.01.045 DOI: https://doi.org/10.1016/j.jbusres.2019.01.045
  13. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13, 319-340. http://doi.org/10.2307/249008 DOI: https://doi.org/10.2307/249008
  14. Dubey, R., Gunasekaran, A., Childe, S. J., Bryde, D. J., Giannakis, M., Foropon, C., & Hazen, B. T. (2020). Big data analytics and artificial intelligence pathway to operational performance under the effects of entrepreneurial orientation and environmental dynamism: A study of manufacturing organisations. International Journal of Production Economics, 226, 107599. https://doi.org/10.1016/j.ijpe.2019.107599 DOI: https://doi.org/10.1016/j.ijpe.2019.107599
  15. Dutot, V. (2015). Factors influencing near field communication (NFC) adoption: An extended TAM approach. The Journal of High Technology Management Research, 26(1), 45-57. https://doi.org/10.1016/j.hitech.2015.04.005 DOI: https://doi.org/10.1016/j.hitech.2015.04.005
  16. Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs - Evidence from social networks. Journal of Small Business Management, 55(2), 270-302. https://doi.org/10.1111/jsbm.12313 DOI: https://doi.org/10.1111/jsbm.12313
  17. Farias, D. P. &Araújo, F. F. (2020) Will COVID-19 affect food supply in distribution centers of Brazilian regions affected by the pandemic? Trends in Food Science & Technology, 103, 361–366. https://doi.org/10.1016/j.tifs.2020.05.023 DOI: https://doi.org/10.1016/j.tifs.2020.05.023
  18. Gavino, M. C., Williams, D. E., Jacobson, D., & Smith, I. (2019). Latino entrepreneurs and social media adoption: Personal and business social network platforms. Management Research Review, 42, 469-494. https://doi.org/10.1108/MRR-02-2018-0095 DOI: https://doi.org/10.1108/MRR-02-2018-0095
  19. Genç, M., & Oksuz, B. (2015). A fact or an illusion: Effective social media usage of female entrepreneurs. Procedia-Social and Behavioral Sciences, 195, 293-300. https://doi.org/10.1016/j.sbspro.2015.06.345 DOI: https://doi.org/10.1016/j.sbspro.2015.06.345
  20. Gichuki, C. N., & Mulu-Mutuku, M. (2018). Determinants of awareness and adoption of mobile money technologies: Evidence from women micro entrepreneurs in Kenya. Women's Studies International Forum, 67, 18-22. https://doi.org/10.1016/j.wsif.2017.11.013 DOI: https://doi.org/10.1016/j.wsif.2017.11.013
  21. Gupta, V. K., Niranjan, S., Goktan, B. A., & Eriskon, J. (2016). Individual entrepreneurial orientation role in shaping reactions to new technologies. International Entrepreneurship and Management Journal, 12(4), 935-961. http://doi.org/10.1007/s11365-015-0373-4 DOI: https://doi.org/10.1007/s11365-015-0373-4
  22. Hammerschmidt, J. Eggers, F., Kraus, S., Jones, P. & Filser, M. (2020) Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries. International Entrepreneurship and Management Journal,16, 839–857 DOI: https://doi.org/10.1007/s11365-019-00594-5
  23. Hair, J. F., Tatham, R. L., Anderson, R. E., & Black, W. (2005). Multivariate Data Analysis. 6th Edition. Prentice Hall, Inc.
  24. Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2019). Multivariate Data Analysis. 8th Edition. Hampshire: Cengage Learning EMEA.
  25. Janssens, C., Van den Broeck, G., Maertens, M., & Lambrecht, I. (2019). What if mothers are entrepreneurs? Non-farm businesses and child schooling in rural Ghana. Journal of Rural Studies, 66, 95-103. https://doi.org/10.1016/j.jrurstud.2019.01.004 DOI: https://doi.org/10.1016/j.jrurstud.2019.01.004
  26. Kim, R. Y. (2020) The Impact of COVID-19 on Consumers: Preparing for Digital Sales. IEEE Engineering Management Review, v. 48, n. 3, p. 212-218. https://doi.org/10.1109/EMR.2020.2990115 DOI: https://doi.org/10.1109/EMR.2020.2990115
  27. Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2018). Digital entrepreneurship: a research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25, 353-375. https://doi.org/10.1108/IJEBR-06-2018-0425 DOI: https://doi.org/10.1108/IJEBR-06-2018-0425
  28. Magotra, I., Sharma, J., & Sharma, S. K. (2016). Assessing personal disposition of individuals towards technology adoption. Future Business Journal, 2(1), 81-101. https://doi.org/10.1016/j.fbj.2016.05.003 DOI: https://doi.org/10.1016/j.fbj.2016.05.003
  29. Malaquias, R. F., & Silva, A. F (2020) Understanding the use of mobile banking in rural areas of Brazil. Technology in Society, 62, 101260. https://doi.org/10.1016/j.techsoc.2020.101260 DOI: https://doi.org/10.1016/j.techsoc.2020.101260
  30. Manolova, T. S., Brush, C. G, Edelman, L. F. & Elam, A. (2020) Pivoting to stay the course: How women entrepreneurs take advantage of opportunities created by the COVID-19 pandemic. International Small Business Journal: Researching Entrepreneurship, 38(6), 481–491. https://doi.org/10.1177/0266242620949136 DOI: https://doi.org/10.1177/0266242620949136
  31. Mathew, V. (2010). Women entrepreneurship in Middle East: Understanding barriers and use of ICT for entrepreneurship development. International Entrepreneurship and Management Journal, 6(2), 163-181. https://doi.org/10.1007/s11365-010-0144-1 DOI: https://doi.org/10.1007/s11365-010-0144-1
  32. Orser, B., Riding, A. and Li, Y. (2019). Technology adoption and gender-inclusive entrepreneurship education and training, International Journal of Gender and Entrepreneurship, 11(3), 273-298. https://doi.org/10.1108/IJGE-02-2019-0026 DOI: https://doi.org/10.1108/IJGE-02-2019-0026
  33. Peltier, J. W., Schibrowsky, J. A., & Zhao, Y. (2009). Understanding the antecedents to the adoption of CRM technology by small retailers: Entrepreneurs vs owner-managers. International Small Business Journal, 27(3), 307-336. https://doi.org/10.1177/0266242609102276 DOI: https://doi.org/10.1177/0266242609102276
  34. Pipitwanichakarn, T., & Wongtada, N. (2019). Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand. Journal of Science and Technology Policy Management, 10, 193-213. http://doi.org/10.1108/JSTPM-12-2017-0074 DOI: https://doi.org/10.1108/JSTPM-12-2017-0074
  35. Portal do Empreendedor Total of Micro Individual Entrepreneurs on 06/30/2020, by state. Available at: http://www.portaldoempreendedor.gov.br/estatisticas acessed: 22/07/2020.
  36. Quinton, S., Canhoto, A., Molinillo, S., Pera, R., & Budhathoki, T. (2018). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing, 26(5), 427-439. https://doi.org/10.1080/0965254X.2016.1258004 DOI: https://doi.org/10.1080/0965254X.2016.1258004
  37. Rapaccini, M., Saccani, N., Kowalkowski, C, Paiola M, & Adrodegari, F. (2020) Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms. Industrial Marketing Management, v. 88, p. 225-237, 2020. https://doi.org/10.1016/j.indmarman.2020.05.017 DOI: https://doi.org/10.1016/j.indmarman.2020.05.017
  38. Richomme‐Huet, K., & Vial, V. (2014). Business lessons from a “mompreneurs” network. Global Business and Organizational Excellence, 33(4), 18-27. https://doi.org/10.7202/1018270ar DOI: https://doi.org/10.1002/joe.21550
  39. Rigtering, J. C., Kraus, S., Eggers, F., & Jensen, S. H. (2014). A comparative analysis of the entrepreneurial orientation/growth relationship in service firms and manufacturing firms. The Service Industries Journal, 34(4), 275-294. https://doi.org/10.1080/02642069.2013.778978 DOI: https://doi.org/10.1080/02642069.2013.778978
  40. Sarfaraz, L., Faghih, N., & Majd, A. A. (2014). The relationship between women entrepreneurship and gender equality. Journal of Global Entrepreneurship Research, 4(1), 6. http://doi.org/10.1186/2251-7316-2-6 DOI: https://doi.org/10.1186/2251-7316-2-6
  41. Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information & Management, 55(3), 308-321. https://doi.org/10.1016/j.im.2017.08.004 DOI: https://doi.org/10.1016/j.im.2017.08.004
  42. Thong, J. Y., & Yap, C. S. (1995). CEO characteristics, organizational characteristics and information technology adoption in small businesses. Omega, 23(4), 429-442. https://doi.org/10.1016/0305-0483(95)00017-I DOI: https://doi.org/10.1016/0305-0483(95)00017-I
  43. Tinsley, H. E., & Tinsley, D. J. (1987). Uses of factor analysis in counseling psychology research. Journal of Counseling Psychology, 34(4), 414-424. https://doi.org/10.1037/0022-0167.34.4.414 DOI: https://doi.org/10.1037/0022-0167.34.4.414
  44. Wamuyu, P. K. (2015). The impact of information and communication technology adoption and diffusion on technology entrepreneurship in developing countries: The case of Kenya. Information Technology for Development, 21(2), 253-280. http://doi.org/10.1080/02681102.2014.948372 DOI: https://doi.org/10.1080/02681102.2014.948372
  45. Zhang, T., Tao, D., Qu, X., Zhang, X., Zeng, J., Zhu, H., & Zhu, H. (2020). Automated vehicle acceptance in China: Social influence and initial trust are key determinants. Transportation Research part C: Emerging Technologies, 112, 220-233. https://doi.org/10.1016/j.trc.2020.01.027 DOI: https://doi.org/10.1016/j.trc.2020.01.027
  46. Zimmerman, M. A., & Brouthers, K. D. (2012) Gender heterogeneity, entrepreneurial orientation and international diversification, International Journal of Gender and Entrepreneurship, 4(1), 20-43. https://doi.org/10.1108/17566261211202963 DOI: https://doi.org/10.1108/17566261211202963
  47. Zaremohzzabieh, Z., Samah, B. A., Muhammad, M., Omar, S. Z., Bolong, J., Hassan, S. B. H., & Shaffril, H. A. M. (2016). Information and communications technology acceptance by youth entrepreneurs in rural Malaysian communities: The mediating effects of attitude and entrepreneurial intention. Information Technology for Development, 22(4), 606-629. https://doi.org/10.1080/02681102.2015.1128384 DOI: https://doi.org/10.1080/02681102.2015.1128384

How to Cite

Malaquias, F., dos Santos Jacobi, L., & Hwang, Y. (2023). ICT adoption by mompreneurs during the COVID-19 pandemic: The role of entrepreneurial orientation. Human Technology, 19(3), 419–434. https://doi.org/10.14254/1795-6889.2023.19-3.6