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DOI: 10.14254/1795-6889.2024.20-3.7
Submitted: 2022-12-27
Published: 2024-12-19

Factors affecting the adaptation of automated vehicles

King Mongkut's Institute of Technology
DePaul University
DePaul University
UTAUT Automated vehicle E-Wom Social influence

Abstract

Autonomous vehicle (AV) systems will be an important technology and essential for future transportation. This study applied the Unified Theory of Acceptance and Use of Technology (UTAUT) model to study the factors influencing a user’s behavioral intention to use AVs. Then, a survey questionnaire was designed to collect 250 responses from AV users, and for analysis, two software programs were used: AMOS and SPSS. The result of the study shows that social influence, facilitating condition, Electronic-Word of Mouth (E-WOM), and E-Referral positively affect behavioral intentions toward the automated vehicle. Moreover, these findings contribute to UTAUT by adding new factors to the new context.

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How to Cite

Ahmad, S., Hwang, D., & Hwang, Y. (2024). Factors affecting the adaptation of automated vehicles. Human Technology, 20(3), 558–576. https://doi.org/10.14254/1795-6889.2024.20-3.7